Our Mission

Bagnet is a company for women, by women. Our goal is to have a positive impact on as many women’s lives as possible, making lives easier one bag at a time. If our products provide ease and convenience for even 60 seconds out of the day, then we’ve had a positive impact and have done our job.

The bagnet story

Bagnet was invented in the winter of 2014 by founder + CEO, Kelley Daring. Over the past 5 years, her invention and the company have evolved through many changes and iterations, but the hard-working ethic and foundation Bagnet was built on has not wavered.

Kelley’s journey led her from inventing and patenting Bagnet, to hand-making and hawking at street faires, to website development and advertising, to professional manufacturing and fulfillment, to actually hiring a team and running an honest-to-God business.

Today, she and her team of six work out of their downtown Sacramento office and embrace their mission of positively impacting women by “making lives easier one Bagnet at a time”.

Kelley Daring

Founder of Bagnet.
Professional Wine Taster

Kelley is the founder and CEO of Bagnet, she is a wife, stepmom, and dog mom; a design junkie, wine junkie, and travel junkie; a Mad Men fanatic, Yahtzee dominator, and wrong direction-goer extraordinaire.

Justin Stahler

Senior Web Developer
Junior Adventurer

Justin is exactly what you think of when you dream of a web developer; a big nerd, plays D&D with friends on the weekends, and a pet bearded dragon to boot. You'll always catch him weaving code & conjuring solutions at Bagnet Home Base.

Liz Franco

Graphic Design & Photography
Master Matcha Momma

Liz is a creative single mama who hails from Sacramento. When she's not pushing pixels she's usually pushing a stroller at the nearest park or local event. Her love language is bubble baths and Pinot Noir.

Raina Dayne

Creative Director
One among the fence

With over 14 years in the design field Raina Dayne is the creative director at Bagnet. She is obsessed with star trek and terrified of strobe lights.

MaTtison Crowley

product development & purchasing
Semi-Pro Reading Enthusiast

Mattee works in product development/purchasing. She grew up on the central coast of California and has a BFA from the Academy of Art in San Francisco. She is an avid sewer, book junkie and is obsessed with her pitbull/frenchie rescue dog.

designed in sacramento, ca

Bagnet is proudly designed in Sacramento, California. The Farm to Fork capital of America is home to an ever-growing number of music + art festivals, farmer's markets, cafes, breweries, restaurants, and wineries. Our proximity to the Bay Area, Lake Tahoe, and Napa Valley, is a source of inspiration for our company and our products. California culture has had a direct influence on Bagnet, and we pay homage to our roots in Sacramento through our involvement in local businesses, events, and partnerships.

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