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About the Company

our mission

To make lives easier, better, and more beautiful.

Kelley Daring

Founder & CEO

With a background in interior design, a passion for beautiful things, and a desire to help women, Founder & CEO Kelley Daring invented the first Bagnet. In 2014, she brought the patented product to market by hawking handmade Bagnets at local street fairs. Because of their beautiful designs and high functionality, Bagnet took off. Today, Bagnets can be found on millions of bags across all 50 states and over 10 countries. Kelley and her all-women team continue to innovate through new patterns, designs, and product offerings to build Bagnet into a true lifestyle brand.

Meet the Team

Kelley has put together a hardworking team dedicated to producing problem-solving products, creating engaging content across Bagnet platforms, and ensuring the best customer service experience.

Christina Lafferty

Director of Planning & Purchasing

Christina is a mom of two sports loving boys and is always on the go! When she's not at a ball field or hard at work making sure Bagnet's Supply Chain & Operations are top notch, she loves to travel and find some relaxation at the beach.

Rebecca Jones

Creative Director

Rebecca brings her marketing and creative expertise to craft content on social, evolve the website and bring you the best user experience, and work with the team on new product designs. She’s passionate about her kids, being in nature, and creating beautiful things.

Adi Saaf

Graphic Designer

Adi uses her background in graphic design to bring Bagnet's marketing materials and inspirational content to life! When she's not working on exciting new Bagnet content, you can find her hunting for vintage thrift finds, roller skating, or hanging out with her two cats!

Cami Macias

Customer Care Expert

Cami helps with all things customer service here at Bagnet. She never misses an evening walk with her dog during sunset if she can help it. She spends most of her time cheering on her kids at sports events and art shows. And if she could go anywhere on vacation, it would be Disneyland every time.

Founded in Sacramento

Bagnet is proudly designed in Sacramento, California. The Farm to Fork capital of America is home to an ever-growing number of music & art festivals, farmer's markets, cafes, breweries, restaurants, and wineries. Our proximity to the Bay Area, Lake Tahoe, and Napa Valley is a source of inspiration for our company and our products. California culture has had a direct influence on Bagnet, and we pay homage to ourroots in Sacramento through our involvement in local businesses, events, and partnerships.

The DARING Collection

Kelley Daring, Founder & CEO of Bagnet & DARING, has a mission to make your life easier and more beautiful. See more products she's designed with life in mind.

DARING Handbags

The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling
The Phone Sling

The Phone Sling

$ 44.00
The Tote in Black + Cream, with removable strap and top handles, three quarter view.
The Tote in Black + Cream, with top handles, back view.
The Tote in Black + Cream, with removable strap and top handles, front view.
The Tote in Pink + Cream, with removable strap and top handles, three quarter view.
The Tote in Pink + Cream, with top handles, back view.
The Tote in Pink + Cream, with removable strap and top handles, front view.
The Tote in Black + Pink, with removable strap and top handles, three quarter view.
The Tote in Pink + Pink, with top handles, back view.
The Tote Bag
The Tote Bag
The Tote Bag
The Tote in Black + Pink, with removable strap and top handles, front view.
The Tote in Black + Cream, with removable strap and top handles, three quarter view.
The Tote in Black + Cream, with top handles, back view.
The Tote in Black + Cream, with removable strap and top handles, front view.
The Tote in Pink + Cream, with removable strap and top handles, three quarter view.
The Tote in Pink + Cream, with top handles, back view.
The Tote in Pink + Cream, with removable strap and top handles, front view.
The Tote in Black + Pink, with removable strap and top handles, three quarter view.
The Tote in Pink + Pink, with top handles, back view.
The Tote Bag
The Tote Bag
The Tote Bag
The Tote in Black + Pink, with removable strap and top handles, front view.

The Tote Bag

$ 160.50
The All-Day Bag in Black, with a crossbody strap and top handle, three quarter view.
The All-Day Bag in Black, with a crossbody strap and top handle, front view.
The All-Day Bag in Black, with top handle, back view.
The All-Day Bag
A woman with The All-Day Bag in Black, holding the top handle in one hand and the crossbody strap over her shoulder, standing in front of a building.
The All-Day Bag in Black, with a crossbody strap and top handle, three quarter view.
The All-Day Bag in Black, with a crossbody strap and top handle, front view.
The All-Day Bag in Black, with top handle, back view.
The All-Day Bag
A woman with The All-Day Bag in Black, holding the top handle in one hand and the crossbody strap over her shoulder, standing in front of a building.

The All-Day Bag

$ 140.50
The Crossbody Bag in Black, with adjustable strap, three quarter view.
The Crossbody Bag in Black, with exterior pocket, back view.
The Crossbody Bag in Black, with adjustable strap, front view.
The Crossbody Bag
The Crossbody Bag
The Crossbody Bag
The Crossbody Bag in Black, with adjustable strap, three quarter view.
The Crossbody Bag in Black, with exterior pocket, back view.
The Crossbody Bag in Black, with adjustable strap, front view.
The Crossbody Bag
The Crossbody Bag
The Crossbody Bag

The Crossbody Bag

$ 136.50

5 Bagnet Styles to Fit Your Life

From authentic leather to silicone rubber, there's a style of Bagnet for every type of bag you own.

Vinyl Pop

Bagnet Mini

BEtter than leather

Leather

Sport

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The Savvy Muse Magazine: The Ultimate Gift Guide 

Find inspiration and gift ideas for all the special people on your list this holiday season with this special edition of The Savvy Muse, a magazine by Kelley Daring, Founder & CEO of Bagnet & DARING.

Read The Savvy Muse Magazine
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