About 6 months ago I announced my plan to design a line of handbags and take our followers along for the ride. From sketches to material selections to prototypes and samples, I wanted our loyal fans and followers to not only see the progress of the bag line but to have a voice in some of the design decisions. For the past 6 months I’ve done that through the Bagnet website, Instagram, and Facebook pages but we’ve progressed far enough to begin our journey together on the handbag line’s very own page – Kelley Daring Handbags! So you may be asking yourself – what’s gonna be so special about KD handbags?
In the (huge) world of handbags, I see a gap in the market. In large retail stores I find it difficult to find bags in the $100-$300 range that are unique, interesting, and not heavily branded (I’m looking at you bags with repeating logo prints). I also find it difficult to find high quality bags that are not luxury level (ahem,2K price tag). Soooo many brands have such a prescriptive offering: leather, structured, heavily branded. Where are the unique bags? Where are the compelling, striking bags that make you stop in your tracks and say “I HAVE to have that bag”? Where are the exciting materials and gorgeous colors? I love me some black and brown but c’mon! We need some showstoppers in our collections! That’s where Kelley Daring Handbags comes in. My mission is to create bags that are beautifully made, remarkable, user-friendly, affordable, and diverse in style. In more succinct terms: NO BORING BAGS. Non-prescriptive, no huge logos; compelling, striking.
I am about 6 months away from launching our initial collection and as promised, I am sooo eager to share each step with you! As we move through the next several months I’ll be posting about the progress and sharing prototypes, materials, challenges, thoughts, feelings (like holy sh*t this is a scary venture, am I crazy?!) and more. I love all the support, enthusiasm, and words of encouragement I’ve received from all of you in the past 6 months and I’m thrilled to continue sharing the development of my brand with you. If you’re down for the ride, follow @kelleydaring on Instagram, Kelley Daring Handbags on Facebook, or visit www.kelleydaring.com and sign up for our newsletter!